For a short period,Sprite enthusiasts' taste buds have the chance to try something fresh—Sprite + Tea. This new Coca-Cola beverage is currently available at retailers across both the U.S. and Canada until October.
Sprite Transforms TikTok Craze into Latest Flavor Launch: Sprite with Tea
Following lengthy discussions, a group of intern researchers developed an appealing taste, appearance, and consistency for Sprite + Tea. The initial concept for this blend, however, originated from social media platforms. In 2023, enthusiasts began experimenting by soaking tea bags in the beverage and sharing their creations online. TikTok .
"We continually listen to our customers, but this specific trend inspired us to investigate ways we could present our own unique twist on tea," stated Kate Schaufelberger, the brand director for Sprite North America. a press release Fans of Sprite appreciate diversity, not only in taste but also in how we infuse freshness into everyday moments with distinctive multi-sensory encounters that remain faithful to the core identity of the brand.
A.P. Chaney, who serves as the creative director for Sparkling Flavors North America, pointed out that a different Sprite hybrid drink was born from social media influence. TheSprite Lymonade came into existence in 2019 when consumers mixed lemonade with Sprite.
Another Sprite Flavor Innovation
Sprite + Tea isn’t the company’s first foray into flavored innovations. Back in spring 2024, Coca-Cola introduced Sprite Chill, which blended the classic lemon-lime taste with cherry-lime. As reported, the press release ," cooling agents" were incorporated into the drink to enhance the taste sensation.
"With Sprite Chill, we're reinforcing these key elements while maintaining our tradition of strategic flavor innovation and satisfying fans' desire for diversity and the special status linked to sampling and sharing beverages available only during a limited period," Schaufelberger stated at the time.
Coca-Cola has likewise dabbled with adding flavors to its signature drink. Following the discontinuation of Coca-Cola Spiced towards the end of last year, , the company introduced Orange Cream in February So far, the Coca-Cola beverage with a citrus-cream flavor is still accessible.
As per a report from Adweek Sprite ranks as the third most consumed carbonated soft drink in the U.S., following closely behind Coca-Cola and Dr Pepper. With approximately 8.03% share of the beverage market, Sprite has also outpaced Pepsi, its long-time competitor, which holds about 7.97% of the market.
Sprite with tea comes in both classic and zero-sugar options. This temporary offering doesn’t contain any caffeine.
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